DID YOU KNOW?
HEALTHY EATING
MADE EASY!
Here at the Good Food Family, we're all about ditching the hassle and guilt and embracing the joy of feeding ourselves and our families.
We get it—life's a juggling act, and you’re the time-pressed Head Chef, whipping up meals on the fly.
Between drop-offs, pick-ups, work, gym, and the endless "What's for dinner?" loop, it's easy to feel like you're always a step behind.
But what if we told you it doesn't have to be that way?
Imagine a world where deciding what to eat is as easy as pie—healthy pie, that is.
A world where you're not just getting through mealtimes but actually enjoying them, confident in the knowledge that you're doing right by yours and your loved ones health.
That's where we come in.
WE'RE A BUNCH
MEET OUR FOUNDERS
AARON LOVEMAN
The Heart Behind the Mission
At the heart of the Good Food Family lies a journey that begins with Aaron Loveman, our CEO & Co-founder.
Rooted in a legacy of fresh food entrepreneurship, Aaron's story took a pivotal turn through heart-wrenching family tragedy stemming from the consequences of nutritional neglect.
This profound experience sparked a determination within him to confront the significant impact of nutrition on well-being, setting him on a path of enlightenment and purpose.
Armed with over a decade of IT expertise, his insights into the challenges families face around healthy eating grew during an unexpected return to his father's farm shop amid the pandemic.
Aaron saw the need for simplification and rekindling the joy in making healthy choices.
TONY FREEMAN
THE CREATIVE SOUL
The vision for what could be found new depth with Tony Freeman, an award-winning professional artist with a flair for making family entertainment both engaging and educational.
A casual chat in the farm shop led to some pivotal questions: "Why isn't learning about nutrition fun?" “Why are cartoons only used on junk food?” “Why are chickens so cranky?”
Together, they saw an opportunity to use creativity and engagement to revolutionise nutritional education.
BAKI TOKTAS
The Technological Mind
Adding the final delicious ingredient in our recipe for success, Aaron and Tony were joined by Baki Toktas, a technological virtuoso passionate about making a meaningful difference.
Baki’s expertise in creating user-friendly, engaging platforms was the key to bringing our vision of unique education and the world of AI to life.
What he doesn’t know about coding and digital innovation isn't worth knowing. With Baki on board, we've turned complex nutritional guidance into an interactive, joyful experience for everyone.